It was a realization that took over a decade to become apparent.
As a professional photographer who over my career has shot tens of thousands of people for advertising and magazines, I've become aware that as I got a little older every year, my subjects stayed the same age.
I am now 56. And for over three decades my subjects have remained well under 30.
The more I looked into it, the more fascinated I have become about this curious divide. On the one hand, commentators, newspapers editors and thinkers are heralding the disproportionate size and influence of my generation. On the other, every face that looks back at us from the pages of magazines, TV or social media is well under 30.
Where are my people? The ones I know are vital, vivid and driven. They are healthy, forward looking and forward thinking. Their generation has been responsible for instigating so much of the culture around us today. This culture, in turn, has chosen to ignore them.
So I have decided to try to do something about it, by founding AGEIST- a privileged insight into the learnings and blueprints of an array of beautiful and storied characters, all living extraordinary lives.
Fundamental to the project is the ongoing production of an empowered visual vocabulary that correctly portrays the spirit of my people.
If you are curious about the interviews , have a look at www.agei.st
Certain images on this page are available for syndication upon request.